Hispanic Population Growth Last Decade: The Latino Market on the Rise

By Rob Coven | January 26, 2012

The U.S. Hispanic / Latino population grew by 50% last decade according to the U.S. Census Bureau.  This is a powerful demographic shift touching every part of the U.S.; all 50 states were involved. For all of those want to cultivate the Latino market, the Hispanic market and the Spanish speaking market, there has never been a better time to ‘get in the game’.

Hispanic Market and Population Growth

Click on image to see population and growth rates by race for every state

The Wall Street Journal has placed a powerful graphic on their website.  It shows the dramatic increase of Latino / Hispanic population throughout the U.S. from 2000-2010 in each and every state.  You can mouse over each individual state to see the percentage increase in Hispanic, Asian, Black and White populations during the last decade.  The results are dramatic.

The Latino population grew faster than was expected and it accounted for more than half of the entire nation’s growth over the past 10 years. The increase was driven both by births and immigration. The demographics of the U.S. Latino / Hispanic population are summarized in these charts which shows why the Latino market certainly deserves greater attention than many businesses give it with companies generally allocating little or nothing to their ad budgets to target the Latino /Hispanic market. Given the lack of competition savvy Latino marketing campaigns can show significant results.  Those who want to seriously study the online aspect of the Latino / Hispanic market would be well served by studying the revised and updated 2011 IAB report.

In business as in life information is power!


Rob Coven is president and founder of Market To Latinos an online, Spanish language based, marketing and consulting company. He has been working and living with the Spanish speaking and Latino community since 1984. He writes blogs and shares important articles and research on the Spanish speaking population in the U.S. and abroad. Call Rob at 706-850-7555 or info@MarketToLatinos.com.

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